Lessons From San Quentin

Lessons From San Quentin
By Bill Dallas

When I entered San Quentin for the first time, I was only 31 years old. Still reeling from the chain of events that had landed me there, I couldn't believe this was now my life. Numb with disbelief, I tried not to think about where I was and who I would be living with. These people were hard-core criminals. They were beneath me, and I couldn't believe that I would now be considered one of them.

How was this possible? How did I go from being the golden boy of the Bay Area to fresh meat in a state prison?

My life had been going great—better than great, in fact. After graduating with honors from Vanderbilt University in Tennessee, I had made my way west and learned the real estate business. By the mid-1980s I had joined with a business partner, Tony, and we were determined to take the San Francisco Bay area by storm.

We got off to a flying start. We put together huge deals, raising capital from investors who liked our creativity and chutzpah. Tony and I became known as the boy wonders of the Bay Area, and we reveled in the name. We also believed that this was only the beginning of the riches and fame that were surely in store for us.

While some people are known for being Type A personalities, I was easily a Type AAA. I wasn't just living in the fast lane; I was going so fast I was burning down the median strip! Life seemed to be beckoning to me for greatness, and nothing was going to stop me from living what I deemed to be the good life.

While I was learning to play the real estate game in the Bay Area, I also was working as a male model. The money was good, but it was the clothing and attention that really appealed to me. Once I hit it big in real estate, I wore the finest threads available. I believed that image was everything, and I was selling it big-time. Because I needed to raise megabucks for the downtown developments I was always pushing, I knew it was critical that I looked the part of the well-to-do, successful magnate. No suit was too expensive or too finely tailored for me—Hugo Boss and Armani were my favorites. Throw in some exquisite Italian loafers and a brilliant designer tie, and with my hair gelled back, I was ready for action.

In fact, action seemed to be my middle name. I was constantly entertaining women at home, in clubs, even on the job. Cocaine was my drug of choice, and I always had a designer vodka cocktail in my hand. I loved cutting through traffic in my sleek black BMW sedan on the way to business meetings or driving my gleaming black Porsche around town on weekends.

Late at night, you could find me and my high-flying entourage cruising the city, looking for the best scene. My party mates and I regularly rented stretch limos to weave through the streets in search of the hottest clubs. Sometimes we even intentionally circled a specific club, waiting for a sufficiently long line of partiers to form behind the velvet rope outside. We wanted to pull up to the carpeted entryway and make a grand entrance.

Orchestrating favorable press coverage and wrangling introductions to the most important power players in the area became our standard operating procedure.

I quickly gained insight into how the political system worked, and I began to throw fund-raisers for key city and state officials—not just one candidate per race, but multiple candidates—being sure to grease their palms so they would approve our real estate projects. Often, I handed out more money than could be legally donated, but I always figured out ways either to hide the gifts or skirt the laws. Such rules were merely a minor nuisance in my climb to the top of the world.

And when it was time to work the system, we worked it mercilessly. When we desperately needed to secure city funding for a $100 million development we were working on, I even dated a government official who would be influential in the decision-making process. The campaign coffers of several of the councilmen were filled, thanks to my generosity. In addition, Tony and I hired people to pack a critical city council meeting and say great things about our proposed project. The line of "local residents‚" extended outside the council chambers and down the block. The chairman eventually cut the meeting short, noting that the public's overwhelming sentiment for the project could not be more obvious. The city council voted in our favor.

I was Bill Dallas, boy wonder. I had it all figured out ... .

As it turned out, there were a few things I hadn't figured out. For instance, one of the details I failed to anticipate was the real estate crash of the early '90s. When it hit, it smacked me like a 2-by-4 across the head. Many people were taken by surprise by this swift and deep change in the economy, but I was taken hostage.

By the spring of 1991, we had used all of the money invested in our projects to fuel our combustible lifestyle and promote other, newer projects we were setting up. The combination of out-of-control spending, not enough financial planning, and the demise of the real estate market caused us to run out of money, plain and simple. Our financial backers, some of whom were falling on tough times as well—thanks in part to my lofty promises about the returns they would be receiving—began asking about their investments, wondering why work on their projects had been halted and how they were going to fare during the real estate downturn. That's when everything started to blow up in my face.

Our business strategy had been based on impressing people with sizzle rather than substance. We had cut corners and manipulated every angle in an attempt to provide investors with a world-class return on their investments, which incidentally would also have meant that we would be rolling in cash as well.

But that dream was not to be. My business collapsed, and the life I had built around it began to crash. Big-time. Our luxurious office with its panoramic view was shut down. The phones were turned off. I was kicked out of my penthouse, and my prized toys—my homes and cars—were repossessed. My friends found new parties to enjoy and more successful partiers to accompany. The Man of the Year quickly became a social leper.

As if things weren't bad enough, the legal hammer began to fall. Due to a lethal combination of ignorance and ambition, I had been handling investors' money in a way that was apparently illegal—something called commingling of funds. We had used money from one project to float another without the investors' knowledge. Although my partner and I always intended to pay back each investor after we completed our development activity, our naive and reckless approach was still against the law. Both the state and federal governments wound up filing charges against me, and a drawn-out, expensive courtroom drama began to unfold.

In the meantime, I sought any job I could get and wound up as a salesman at Nordstrom. I think I got the job because I had such fabulous clothing, but I wasn't much of a salesman on the retail floor. My heart just wasn't in it. In fact, my heart was nowhere to be found.

I was completely empty, almost numb and had little energy for life. In the past, I had always been able to push away such feelings of emptiness with new toys, loud parties, and a lot of women. But now, without any of those things to distract me, I was faced with the fact that I didn't really like my life—or myself—at all.

Flipping through the cable channels one evening, I stopped to listen to a TV preacher talk about salvation and getting right with God. Up to that point in my life, I hadn't had much to do with religion.

Now, listening to the television preacher on that lonely night in July of 1991, I vaguely recalled hearing an intriguing comment attributed to Blaise Pascal, something about how each of us had a God-shaped hole in our hearts that only He could fill. That made sense to me. I had tried everything—money, drugs, sex, alcohol, travel, clothing, political influence, cars, houses—and I was still empty inside. The void that characterized my life could only be filled by something huge—something superhuman, something supernatural, something beyond the limitations of everything I had tried.

So with nothing to lose and everything to gain, on July 11, 1991, I fell to my hands and knees and asked Jesus into my heart. Little did I know that an attorney would one day defend me in court by quoting Jesus: "What good will it be for a man if he gains the whole world, yet forfeits his soul? Or what can a man give in exchange for his soul?" (Matt. 16:26).

Taken from Lessons from San Quentin by Bill Dallas with George Barna. Copyright © 2009 by Bill Dallas.Used by permission of Tyndale House Publishers. All rights reserved. To read the rest of Bill Dallas' story and how his time in San Quentin transformed his life, you can purchase the book here.